Life’s a Charm

Hallmark Industry brief - Emotional Connection

This brief was set by renowned card and gift design manufacturer Hallmark with correspondence from Eve Gray, which was an amazing opportunity to experience a different, more commercial style of working. We were told to create a collection under the theme of ‘emotional connection’ - really looking into the niche things we connect to. I chose to look at things that give me specifically joy - some examples being bright colours, summer fruit & veg and my jewellery!

My aim was to encompass these into a range of prints and then a series of ‘wrappings’ that encompassed my personality, whilst also being cohesive. I chose to combine my initial watercolour paintings with digital drawings to create my collection of wrapping papers, greeting cards, tags and gift bags.

My collection title ‘Life’s a Charm’ works as an umbrella term, gathering everything together; the little things in life I find charming.